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2016 Mobile Ad Summit
Tuesday
, 
June
 
13
 at 
3:30pm
 
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R. Harrison

CEO Barkbook

00:00 AM

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Tuesday, June 13 from 3:30 -  5:15 p.m. 

On June 13, The Washington Post will bring together entrepreneurs, food industry executives, scientists and farmers to discuss how technology and science are changing our modern food systems. They’ll discuss the business practices that are driving consumer demand, the innovations and new ideas that are shaping the future of what – and how – we eat and consider the policies that will regulate an increasingly complex global food market.

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Speakers

Dr. Mary Bohman

Administrator, Economic Research Service,
USDA

Ken Cook

President and Co-founder,

Environmental Working Group

Seth Goldman

Co-founder, Honest Tea

Executive Chairman, Beyond Meat

Evan Lutz

Chief Executive Officer & Co-founder,
Hungry Harvest

Dr. Marty Matlock

Executive Director,
Office of Sustainability, University of Arkansas

Dr. Kathleen Merrigan

Executive Director of Sustainability,
George Washington University

former U.S. Deputy Secretary of Agriculture


Veronica Nigh

Economist,

American Farm Bureau Federation

Agenda

3:00 p.m.

Registration and Networking Reception


3:30 p.m

Market Forces

A closer look at the latest developments in food distribution and consumption -- from new delivery systems to changes in marketplace demand -- and the regulatory landscape that will shape a new era of food policy. 


- Kathleen Merrigan, Executive Director of Sustainability, George Washington University; Former Deputy Secretary, U.S. Department of Agriculture - Mary Bohman, Administrator of the Economic Research Service, U.S. Department of Agriculture
 
Moderated by Libby Casey, , Politics and Accountability On-air Host, The Washington Post @libcasey

4:05 p.m.

Food Security 

An exploration of the technologies and approaches that promote food safety today and, with more people to feed than ever before, the security and sustainability of resources in the years to come.

 

- Dr. Marty Matlock, Executive Director of the Office for Sustainability, University of Arkansas
- Ken Cook, President and Co-founder, Environmental Working Group 
- Veronica Nigh, Economist, American Farm Bureau Federation

 

Moderated by Caitlin Dewey, Wonkblog food policy writer, The Washington Post @caitlindewey

4:35 p.m.

Bayer Sponsored Segment

Field notes: A perspective on modern farming.


- Kyle A. Tom, Owner and Operations Manager, Tom Farms
Interviewed by: Sara Wyant, President, Agri-Pulse Communication

4:45 p.m.

Beyond the Plate

How businesses and entrepreneurs are driving new trends in what we eat, how we can waste less and how to promote healthy eating and living for those across the economic spectrum.  

 

- Seth Goldman, TeaEO Emeritus and Co-founder, Honest Tea; Executive Chairman, Beyond Meat 
- Evan Lutz, Co-founder and CEO, Hungry Harvest 
- Spike Mendelsohn, Chef and Restaurateur; Chair, D.C. Food Policy Council

 

Moderated by Tim Carman, Food Writer, The Washington Post @timcarman
 


Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails



Presenting Sponsor

Contributing Sponsors

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